About Us

Creating eco fashion since 1993.

Our Jorney

With a history deeply rooted in innovation and a commitment to sustainability, Será O Benedito (SOB) emerges as an icon of conscious fashion in the Brazilian landscape. As pioneers in the sustainable fashion movement in Brazil, we lead the transformation by adopting recycled truck tarpaulin as a unique canvas for our creativity. Through this bold approach, we've set a new standard for design, challenging conventions and redefining the relationship between fashion, sustainability, and authenticity.

Our unwavering belief in respect for nature transcends every piece we produce. Each item bearing the Será O Benedito name is a tangible manifestation of this philosophy, not just sustainable but also vegan. Our dedication to ethical material use and support for local talent is reflected in both the artisanal quality and local production. With a 100% American workforce and a factory located in the heart of the Midwest, we celebrate the excellence of our culture while shaping the future of fashion.

At Será O Benedito, we are more than a brand; we are an expression of deeply rooted values. With every piece we create, we honor our commitment to innovation, authenticity, and environmental preservation. Join us on this exciting journey towards a more conscious, stylish, and authentically American fashion.

Our journey in the United States begins with SOB, where we bring the same passion for sustainability and authenticity to the American fashion scene.

OUR MISSION

At SOB, our mission is to forge an innovative path in the fashion industry, marrying creativity and sustainability. We strive to inspire and empower individuals to embrace a more conscious approach to consumption by offering exceptional products that reflect our passion for authentic craftsmanship, innovative design, and reverence for nature. Furthermore, we are committed to promoting Brazil's rich cultural heritage, celebrating the talent of our artisans, and honoring the national identity in every piece we create.

OUR PHILOSOPHY

At Será O Benedito, we believe that fashion can be a force for positive transformation. Our philosophy is rooted in the intersection of beauty, ethics, and innovation. We advocate sustainability as a core principle, from material selection to local production. Through the reuse of recycled truck tarpaulin and support for Brazilian craftsmanship, we demonstrate our commitment to creating products that not only visually captivate but also respect the planet and the community. Each Será O Benedito piece is a testament to our relentless pursuit of excellence, authenticity, and positive impact.

Fashion is an expression of what we think and how we behave. At Será O Benedito, we always strive to maintain this characteristic in its development, aligned with a culture of more conscious consumption and less impact on the planet. Our work is to present fashion possibilities for people who resonate with this mindset, incorporating artistic and critical work into our creative process. Orivan Pavan, Founder and CEO of Será O Benedito.