Our Jorney
With a history deeply rooted in innovation and a commitment to sustainability, Será O Benedito (SOB) emerges as an icon of conscious fashion in the Brazilian landscape. As pioneers in the sustainable fashion movement in Brazil, we lead the transformation by adopting recycled truck tarpaulin as a unique canvas for our creativity. Through this bold approach, we've set a new standard for design, challenging conventions and redefining the relationship between fashion, sustainability, and authenticity.
Our unwavering belief in respect for nature transcends every piece we produce. Each item bearing the Será O Benedito name is a tangible manifestation of this philosophy, not just sustainable but also vegan. Our dedication to ethical material use and support for local talent is reflected in both the artisanal quality and local production. With a 100% American workforce and a factory located in the heart of the Midwest, we celebrate the excellence of our culture while shaping the future of fashion.
At Será O Benedito, we are more than a brand; we are an expression of deeply rooted values. With every piece we create, we honor our commitment to innovation, authenticity, and environmental preservation. Join us on this exciting journey towards a more conscious, stylish, and authentically American fashion.
Our journey in the United States begins with SOB, where we bring the same passion for sustainability and authenticity to the American fashion scene.