Know our history
Rooted in innovation and sustainability, SOB (from Será O Benedito) is an icon of conscious fashion in Brazil. Pioneers of sustainable fashion, we use recycled truck tarp canva to create a new design standard and connection between fashion, sustainability and authenticity. Each piece is a tangible manifestation of our philosophy, embodying sustainability and veganism. With 100% Brazilian labor and a factory in São Paulo, we celebrate our culture while shaping the future of fashion. Join us on this conscious and stylish journey towards a profoundly Brazilian fashion.